40 Promotional Ideas Under $40.00

1. Take charge. Never leave the job of publicity to the publisher alone. You know the book and your audience better than anyone.
2. Buy your domain name as soon as you have a title for your book.
3. Start your own blog (you can add it to your Web site later).
4. Go on Facebook and Twitter and set up micro-blogging accounts. Cultivate relationships.
5. Begin the buzz 6 months prior to pub-date through word of mouth, social networking. This helps to build up your readership.
6. Request endorsements for your book.
7. Create a BIG list. Put together e-mail lists of friends, family, reviewers, editors, producers, bloggers for your targeted audience.
8. Put together your press kit, including press release, interview questions, tip sheets, electronic photos.
9. Create an email signature for every e-mail you send; e-mail signatures are a great way to promote your book.
10. Send out galleys to the book trade Industry 3-4 months before pub date.
11. Send out galley to consumer magazines 2-3 months before pub date.
12. Write up a marketing plan and timeline.
12. Begin locally. Launch a book event/party at your local bookstore.
14. Pitch local newspapers, radio and TV.
15. Send your e-mail news release out to everyone on your “list.”
16. Create more lists, including free online press release sites.
17. Write an article. Pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration.
18. Plan a contest book giveaway online.
19. Go on a virtual book tour.
20. Pitch Internet Radio Book Shows
21. Record conversational podcasts.
22. Give away a PDF download of the first chapter of your book.
23. Incorporate a video and post it on video sharing sites.
24. Ask your publisher to put your book on Kindle.
25. Join book groups on micro-blogging Web sites, including Facebook, LinkedIn, Twitter, GoodReads, Gather, Shelfari, Jacketflap and others.
26. Add your book URL to online book directories and listing sources, including Independent Online Book Association, Top 101 Marketing, Shelf Awareness and others.
27. Add your book to Google Book Search.
28. Submit for book awards.
29. Talk at libraries and organizations throughout New England.
30. Reach out to pitch more radio and TV shows nationally.
31. Generate reviews on, reconfigure search tags for the book, and make sure that the content and features posted are what you want (e.g., “look in the book.”).
32. Prepare an elevator speech about your book.
33. See if there are any book festivals or writer’s conferences that you would like to be in.
34. Going on vacation? Schedule a book event, radio spot in the area.
35. Did you write a book about the Civil War or Knitting? Think about special events that you can do around the subject of your book & who you might partner with.
36. Always keep in mind current events that might tie in with your book. Call folks in the media to let them know your expertise.
37. Go on a blog tour and download a podcast that you created.
38. Be sure that all of your social network profiles list your Blog and Web site URLs.
39. Have simple useful business cards to share. Always.
40. Be sure to thank everyone along the way for all of their efforts and keep them apprised of your successes. They’ll be happy for you and it might inspire them to do more.

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